Seed Phase

In this phase you create a business idea, evaluate its marketability as well as its technical and commercial feasibility, and write up a business plan. You are now just a few steps away from your business idea becoming a reality.

 

Protecting your Idea

Regardless of whether it’s your design, your creativity or your entire personal brand that needs protecting, intangible assets form an increasingly important aspect of a business’s value! By protecting your idea, you are not only ensuring your company’s competitiveness. More and more, this plays a significant role in finding venture capital, too. Fully clarified and secured rights to a product are often the deciding factor when it comes to obtaining private equity funding. Part of a strategic evaluation is determining whether the benefits associated with protecting your idea outweigh the costs of doing so.


Choosing a Legal Form

There’s no one-size-fits-all solution for deciding on the best legal form for your new independent business. The right legal form and its particular configuration depend on particularities related to the future company and a variety of other influencing factors. That includes business partners, management, costs, liabilities, taxes, profit and loss sharing, financing, flexibility, and much, much more. The most important aspect of starting a new business is deciding which criteria must be fulfilled to ensure that the business’s growth is satisfactory and it makes money.


Commercial Law

Part of starting your own company is determining what types of conditions regulate your business’s activities. Perhaps these activities are subject to trade laws, or maybe there are specific requirements you must fulfill in order to offer your products or services on the market. If you do not meet these requirements yourself, then you may have to hire someone who is qualified in accordance with the relevant laws and regulations to be your company’s managing director. And if this is the case, there are numerous factors to consider…


Financing & Funding

One of the biggest hurdles in starting a business is securing capital. When looking for investors, a new entrepreneur will be confronted with a vast array of financial instruments and financing forms. An assessment of relevant commercial factors is not the only aspect to consider in deciding which type of funding is most appropriate for your company – an analysis of the legal situation is also particularly important. That’s because investors often bring with them firm expectations about how they want to contractually protect their investment. This can result in unwelcome strings attached or an unexpected involvement on the part of the investor in your – the business owner’s – ability to make decisions about your own business.